Monks and MiniMax Partner to Advance AI Innovation in Greater China
Monks, the global, purely digital, data-driven, unitary operating brand of S4Capital plc., has announced a strategic collaboration with MiniMax focused on the Greater China market. MiniMax has developed proprietary multi-modal models for video, text, and music generation. The solution is designed to enhance the creative content industry, “empowering content creators to bring their visions to life.” As part of the collaboration, Monks China and its clients will receive early access to the AI tools and models. The company said this would support the creation of new content formats.
The agency said the collaboration “will enable the creation of unprecedented content, pushing the boundaries of creativity and innovation, allowing us to produce what we’ve always Imagined.” “We are thrilled for this strategic collaboration with MiniMax,” added Rogier Bikker, Managing Director of Monks Greater China. “MiniMax ’s latest flagship video model and Hailuo AI provides our clients with unbeatable quality in AI video generation. This collaboration not only grants us early access to MiniMax’s groundbreaking products but also opens the door to the invaluable expertise of the MiniMax team. We’re excited to see the incredible potential this partnership unlocks for us and our clients!” Linda, GM of Global Business, said: “We are excited to partner with Monks, a leader in digital-first advertising and a pioneer in groundbreaking technologies like AI. We believe that working closely with forward-thinking industry leaders like Monks is the key to driving productive and responsible AI innovations that empower creativity and enhance industry productivity. Together, we aim to advance the boundaries of AI in media and advertising, delivering transformative solutions for clients in Greater China.” Monks said that the collaboration will enhance its content generation and creative workflows, streamline internal operations, and expand creative opportunities for their partners. Ultimately, it will deliver substantial time savings for both Monks and its clients.
